Sath Sath

     People and organic farmers in and around Bangalore, India          6 months (2014)

Develop a design project around the problematic:
What are the cultural aspects/conditions when Community Supported Agriculture can work in Bangalore, India ?

SathSath offers a solution to a local problem bound to economic, social and environmental stakes with the implementation of a community of farmers and consumers in Bangalore and with the development of digital and graphic supports around this one. Community Supported Agriculture is a system by which people purchase a share from a local organic farm and periodically receive vegetables and other agricultural products throughout the farming season.

Personnas
  • INDIAN ORGANIC FARMERS

    Mostly low social background

    Priceless traditional knowledge

    Hard workers

    Despised, do a "dirty" job

    Don't get help from the Government

    Depend on money lenders

    Lack exclusive market

    Wish to have more consumers awareness

    Lack formation & information

  • INDIAN HIGH MIDDLE CLASS CITIZEN

    Active

    Follows trends

    High incomes

    Educated

    Aware about health issues & pesticides

    Want their children to eat more healthy

    Looks for authentic taste

    Wish to support local economy

    Wants to spend less time shopping

How to get two groups of people from very different social background to work together? How to sell to high middle class people (main consumers) the land they give up decades ago and consider as « dirty »?
Masters' Thesis
This paper focus in understanding what are the cultural conditions when Community Supported Agriculture can work in Bangalore, India.

The exploration provides a brief overview of the cultural and historical implications of agriculture in India and its issues today, embedded with political implications.

It aims to find out the whys and wherefores of the assumed benefits of organic farming, and its repercussion on consumers, farmers and the environment. It explores the close relationship of this alternative method of agriculture to Indian traditions, and to what extent this concept can be valid in a hungry world.

Finally, the functioning of a CSA system in general and specifically in India was examined in the study, which concludes by showing Bangalore is an innovative, receptive ground to organic and social initiatives.

These perspectives will be used to better understand how design might be used in a context where conventional systems have failed, and how a design thinking approach can encourage sustainable behavior for our food cultivation and consumption patterns.

The research methods conducted during the study involved primary sources such as field observation and immersion, questionnaires, recorded interviews with professionals and local people. I had informal discussions and participated in collective brainstorming. Online research and literature reviews were also take or consulted as secondary sources.

Research

The objective is to understand the cultural aspects when CSA can work in Bangalore.

Ideation

A platform to exchange about sustainable practices.

The first concept's objective, Organik.in, is to create the need and demand for CSA projects in Bangalore by rising awareness about the health and environmental benefits of organic consumption, and create a community of like minded-people in a first stage.

A mobile application for a flexible CSA model.

The second concept, Nam’ma Bhumi ( «Our Land» in Kanada, Karnataka local language) reduce the stress of the young people by providing them fresh vegetable and sparing them from shopping. It introduces them the concept of slow food while improving their diet habits.

A playful and educational CSA project run by housewives.

Taja is the concept I will develop in a third stage. I will design an identity, posters, the cart and of the system of the CSA. I also want to make a partnership with a local private hospital to finance the project.

Design

Pick-up/Delivery, Workshop, Marketing Material.

App interface, customer side.

App interface, producer side.

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BrainGain

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Faces

Cards about Emotions
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