The Project

SathSath offers a solution to a local problem bound to economic, social and environmental stakes with the implementation of a community of farmers and consumers in Bangalore and with the development of digital and graphic supports around this one.
Community Supported Agriculture is a system by which people purchase a share from a local organic farm and periodically receive vegetables and other agricultural products throughout the farming season.

How to get two groups of people from very different social background to work together? How to sell to high middle class people (main consumers) the land they give up decades ago and consider as « dirty »?

Master Thesis

This paper focus in understanding what are the cultural conditions when Community Supported Agriculture can work in Bangalore, India.
The exploration provides a brief overview of the cultural and historical implications of agriculture in India and its issues today, embedded with political implications.

It aims to find out the whys and wherefores of the assumed benefits of organic farming, and its repercussion on consumers, farmers and the environment. It explores the close relationship of this alternative method of agriculture to Indian traditions, and to what extent this concept can be valid in a hungry world.

Finally, the functioning of a CSA system in general and specifically in India was examined in the study, which concludes by showing Bangalore is an innovative, receptive ground to organic and social initiatives.

These perspectives will be used to better understand how design might be used in a context where conventional systems have failed, and how a design thinking approach can encourage sustainable behavior for our food cultivation and consumption patterns.

The research methods conducted during the study involved primary sources such as field observation and immersion, questionnaires, recorded interviews with professionals and local people. I had informal discussions and participated in collective brainstorming. Online research and literature reviews were also take or consulted as secondary sources.


Understand the cultural aspects when CSA can work in Bangalore.


Organic farmers

Mostly low social background/Priceless traditional knowledge/Hard workers/Despised, do a "dirty" job/Don't get help from the Government/Depend on money lenders/Lack exclusive market/Wish to have more consumers awareness/Lack formation & information.

High middle class citizen

Active/Follows trends/High incomes/Educated/Aware about health issues & pesticides/Want their children to eat more healthy/Looks for authentic taste/Wish to support local economy/Wants to spend less time shopping.


A platform to exchange about sustainable practices.

The first concept's objective,, is to create the need and demand for CSA projects in Bangalore by rising awareness about the health and environmental benefits of organic consumption, and create a community of like minded-people in a first stage.

A mobile application for a flexible CSA model.

The second concept, Nam’ma Bhumi ( «Our Land» in Kanada, Karnataka local language) reduce the stress of the young people by providing them fresh vegetable and sparing them from shopping. It introduces them the concept of slow food while improving their diet habits.

A playful and educational CSA project run by housewives.

Taja is the concept I will develop in a third stage. I will design an identity, posters, the cart and of the system of the CSA. I also want to make a partnership with a local private hospital to finance the project.



Reading Learning Cards & App


Go with the flow, Morty!


Identity and Product Design
for BP Presentation

Cap F

Iconography for a major French retailer e-learning platform