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The Project
SathSath offers a solution to a local problem bound to economic, social and environmental stakes with the implementation of a community of farmers and consumers in Bangalore and with the development of digital and graphic supports around this one.
Community Supported Agriculture is a system by which people purchase a share from a local organic farm and periodically receive vegetables and other agricultural products throughout the farming season.
How to get two groups of people from very different social background to work together? How to sell to high middle class people (main consumers) the land they give up decades ago and consider as « dirty »?
Master Thesis
This paper focus in understanding what are the cultural conditions when Community Supported Agriculture can work in Bangalore, India.
The exploration provides a brief overview of the cultural and historical implications of agriculture in India and its issues today, embedded with political implications.
It aims to find out the whys and wherefores of the assumed benefits of organic farming, and its repercussion on consumers, farmers and the environment. It explores the close relationship of this alternative method of agriculture to Indian traditions, and to what extent this concept can be valid in a hungry world.
Finally, the functioning of a CSA system in general and specifically in India was examined in the study, which concludes by showing Bangalore is an innovative, receptive ground to organic and social initiatives.
These perspectives will be used to better understand how design might be used in a context where conventional systems have failed, and how a design thinking approach can encourage sustainable behavior for our food cultivation and consumption patterns.
The research methods conducted during the study involved primary sources such as field observation and immersion, questionnaires, recorded interviews with professionals and local people. I had informal discussions and participated in collective brainstorming. Online research and literature reviews were also take or consulted as secondary sources.
