People and organic farmers in and around Bangalore, India 6 months (2014)
SathSath offers a solution to a local problem bound to economic, social and environmental stakes with the implementation of a community of farmers and consumers in Bangalore and with the development of digital and graphic supports around this one. Community Supported Agriculture is a system by which people purchase a share from a local organic farm and periodically receive vegetables and other agricultural products throughout the farming season.
Mostly low social backgroundPriceless traditional knowledgeHard workersDespised, do a "dirty" jobDon't get help from the GovernmentDepend on money lendersLack exclusive marketWish to have more consumers awarenessLack formation & information
ActiveFollows trendsHigh incomesEducatedAware about health issues & pesticidesWant their children to eat more healthyLooks for authentic tasteWish to support local economyWants to spend less time shopping
The exploration provides a brief overview of the cultural and historical implications of agriculture in India and its issues today, embedded with political implications.
It aims to find out the whys and wherefores of the assumed benefits of organic farming, and its repercussion on consumers, farmers and the environment. It explores the close relationship of this alternative method of agriculture to Indian traditions, and to what extent this concept can be valid in a hungry world.
Finally, the functioning of a CSA system in general and specifically in India was examined in the study, which concludes by showing Bangalore is an innovative, receptive ground to organic and social initiatives.
The research methods conducted during the study involved primary sources such as field observation and immersion, questionnaires, recorded interviews with professionals and local people. I had informal discussions and participated in collective brainstorming. Online research and literature reviews were also take or consulted as secondary sources.
The objective is to understand the cultural aspects when CSA can work in Bangalore.
A platform to exchange about sustainable practices. The first concept's objective, Organik.in, is to create the need and demand for CSA projects in Bangalore by rising awareness about the health and environmental benefits of organic consumption, and create a community of like minded-people in a first stage.
A mobile application for a flexible CSA model.The second concept, Nam’ma Bhumi ( «Our Land» in Kanada, Karnataka local language) reduce the stress of the young people by providing them fresh vegetable and sparing them from shopping. It introduces them the concept of slow food while improving their diet habits.
A playful and educational CSA project run by housewives.Taja is the concept I will develop in a third stage. I will design an identity, posters, the cart and of the system of the CSA. I also want to make a partnership with a local private hospital to finance the project.
Pick-up/Delivery, Workshop, Marketing Material.
App interface, customer side.
App interface, producer side.